I am now a marketing demographic, originally uploaded by velvetdahlia.

No doubt many a Londoner has seen these billboards around town. Knitting has hit the mainstream. The other day I was in a pub wearing a scarf I’d made and this beefy punter actually turned his attention away from the footie long enough to admire it and say, “Why, that’s a lovely scarf.” and then with a knowing, conspiratorial wink, “I wonder who made that.”

Seriously, when big rugby-player looking guys knit-flirt with you, you know knitting has reached some kind of pop-culture pinnacle.